One of the planned features for WinBroadcaster is a way to dial in to the “studio”, which will be implemented via WebRTC (available in MFormats). My customers value their time and prefer to buy my product instead of figuring things out. They seem to believe that the more buttons they add, the better. As Michael puts it: My main competitor is the free OBS, but it is a product from geeks for geeks. WinBroadcaster retails for just $25 annually. Direct integrations are made with YouTube and Facebook everything else is supported via RTMP (Periscope, Wowza, etc.). For the sake of simplicity, it’s even locked to 25 FPS-Michael believes that his users don’t need to get into such details. WinBroadcaster has just the right set of features-just those that would be used by an independent coach, a social media marketer or a weatherman from Arkansas: logos, backgrounds and pre-defined CG sets, lower thirds, screen capture, chroma key, support for multiple cams and local recording of broadcasts. The first version even had it’s own streaming server, but when Facebook rolled out their solution, Michael decided that competing with the giants no longer made sense and focused solely on building a simple app for broadcasting. JustBroadcaster, the original product for MacOS, had been around since 2016. WinBroadcaster’s default mode: great for most scenarios (with 1 to 3 scenes).

The goal was to allow users to start their broadcast in less than 2 minutes. The idea was to create a very simple product for someone who needs to produce simple but stylish broadcasts. vMix is complicated, you need to figure it out. Michael’s pitch is about ease of use and super-quick onboarding: With your libraries it would have been possible to build a vMix alternative, but that was never the goal. We reached out to Michael Garanin, who had a working prototype ready in just 2 weeks, to speak about the product and his experience with MFormats SDK. WinBroadcaster is a new app for non-professional streamers-those who need to broadcast and record video content in order to promote their business, but are not ready to hire a professional team or invest into advanced equipment and software.

Vmix call advanced